LinkAdage Auctions is a sort of eBay for webmasters where they can buy/sell links on/from their pages. Of course the whole game is about SEO (search engine optimization) and getting good PRs (PageRanks on Google, the master of all search engines…)...

The market for text links has become distorted by the difficulty in finding quality, honest web sites from which to buy LinkAds. In today's LinkAd market, the buying and selling of text links has become somewhat of a gray market, where those who know the ropes are making money while others with high quality sites are being shutout.

Four cornerstones of LinkAdage Auctions mission according to their page:

Link Networks: LinkAdage Auctions will be a safe alternative to the link networks that can be ignored or banned by the search engines with a small tweak of a search engine algorithm. All link sales at LinkAdage are private webmaster-to-webmaster advertising sales.

Link Pages: LinkAdage Auctions will save webmaster time that can be better spent adding and improving web site content rather than building link pages that no one looks at except the search engines.

PR: LinkAdage Auctions will not be about buying or selling PR. It will be about webmaster-to-webmaster link advertising sales. PR is just one of many measurements LinkAdage Auction buyers can utilize to understand the value of a link on a particular web site. LinkAdage Auctions strongly recommends that buyers take into account all of the web site metrics available to make informed buying decisions.

Honesty: LinkAdage sellers will provide an honest evaluation and description of their web site using the LinkAdage Auctions Web Metrics system. LinkAdage buyers will follow through on link-buying commitments. Those buyers and sellers that prove that they can not be honest can not be a LinkAdage member.

Especially the evaluation system they offer reminds me very much on eBay… Let's see how it develops…