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Managing Content Is a Process, Not a Project

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Wed, 06/30/2004 - 01:21 — Christoph C. Cemper

We need to move from seeing our Web sites as a series of projects to managing them as a well-planned process.

The quality of search on many Web sites is awful. Most organizations would simply not countenance having their reception area in the mess that their search engine is in. Yet far more people pass through their search engine every day than through their reception.

One of the reasons that organizations manage search so poorly is that they see search as a project. Someone decides a search engine is needed. A specification is prepared and software is bought and installed. Then, the team moves on to the next project…

Managing Content Is a Process, Not a Project | MarketingProfs.com

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