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SEO vs. PPC - Search Marketing is out of whack!

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Mon, 03/21/2005 - 23:25 — Christoph C. Cemper

In a recent study by MarketingSherpa I read that marketers will spend $3.3 billion USD on paid search listings, while only $238.5 million on site optimization to get more and better rankings in organic search… Inhouse SEOs are excluded from this, but it is assumed that this is a minor number of SEOs working…

At the same time we learnt in The Golden Google Triangle that these ad spots are more and more ignored and people tend to click 100% more on the organic listings…

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