With several other RSS advertisement services, Google finally is running a new ad format beta with Adsense ads in RSS feeds only on longhornblogs. I expected this already a year before or so – ... basically that means that RSS is finally such a strength that Google cares about it :-)

Read about their beta-test at AdSense in RSS

Thanks to Rok again for this great post – checkout his very RSS bound weblog!

Also Google also announced today to their publishers, that they will be offering

• Advertisers can CHOOSE your website for publishing… that means their ads are bound to your ad space… amazing new feature for the advertisers
• Impression only ads – you get paid only by impressions (a CPM value as with good old banner time)
• They are testing text ads that fill the whole ad box (looks like those on the Longhornblogs)
• They introduced bigger text ad blocks – e.g. 336 × 280 (only for text ads) instead of 300 × 250 (for text + image ads)