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Hellman & Friedman Agree to Acquire DoubleClick

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Tue, 04/26/2005 - 02:08 — Christoph C. Cemper

Performics – Affiliate network provider today announced that the Company has entered into a definitive agreement in which Hellman & Friedman LLC will acquire DoubleClick in an all cash merger. The transaction is expected to close in the third quarter.

Based in San Francisco, Hellman & Friedman is a leading private equity firm that has raised and managed over $8 billion and invested in approximately 50 companies during its 20+ year history. Hellman & Friedman shares DoubleClick's vision and understands the affiliate marketing industry.

Hellman & Friedman has a significant focus on the marketing services and software industries, and has previously invested in companies such as Digitas, Inc. (DTAS), and Young & Rubicam.

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