Heading Google searches for quality not quantity the newScientist reports about a new News-related part of the latest big patent by Google (WO 2005/029368) meant for ranking the credibility of news sources (and web sites in general – therefore the Trust Rank Trademark is a fine brand name for a new ranking system.
... articles carrying more authority, say from CNN or the BBC, can be ousted from the first page of results, simply because they are not as recent or as relevant to the keyword entered in the search line.
Now Google plans to build a database that will compare the track record and credibility of all news sources around the world, and adjust the ranking of any search results accordingly.
The database will be built by continually monitoring the number of stories from all news sources, along with average story length, number with bylines, and number of the bureaux cited, along with how long they have been in business. Google's database will also keep track of the number of staff a news source employs, the volume of internet traffic to its website and the number of countries accessing the site.
Google will take all these parameters, weight them according to formulae it is constructing, and distil them down to create a single value. This number will then be used to rank the results of any news search.
“Articles carrying more authority, say from CNN or the BBC, can be ousted from the results, simply because they are not as recent”
The patent also reveals that the same system could be roped in to rank other search results, not simply news.
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