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Google Toolbar bundled with Winzip, DVD Player, Realplayer

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Wed, 06/15/2005 - 02:06 — Christoph C. Cemper

Google signed a deal to Bundle it's Toolbar with WinZip – and the latest distribution seems to have it inside already…

Just like spyware/adware companies bundled their Gator and other crap, Google goes the mass distribution way now to get it's Toolbar to the masses.

Why? Because they rely on user intervention, user traffic statistics as an additional metric in their rankings – what else?

And of course having a Google logo on every Internet Explorer has some advertisting value you must admit :-) altough the brand is already worth zillions and Google topped Coke, Apple, Mini in Brand Value, they have to reach out for more…

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