Rick Klau tells us in K-Log Pilot Recap about a 30 day trial with project blog’s using Radio at his company, a 125-person software company based in Chicago, Illinois developing CRM software for the professional services market (law firms, consulting firms, investment banks, etc.).

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The goals were

• roll-out to 12 desktops

• custom look&fell to the CI of the company intranet

• meet & coach individually with each participant

• decide whether to purchase licenses for initial team.

• decide whether to purchase licenses for broader group within the company

A very interesting note about the co-relation and co-existence of intranet(blog), indiv-app(defect tool) and mail lines out that it was not clear in the 3rd week (75% of trial) how to announce important things… rule: create a priority-guideline FIRST

Finding out that 30 days is much to short for the introduction of a revolution in the work-process & communication is an obvious result. I agree with 90 days as a minimum trial period

The integration into a very well known tool – namely Outlook – seems very important, as additional tools don’t have the same priorities… NewsGator would be a nice approach but is currently a read-only tool… too bad.. that would definitaley not encourage active posting to the project blog.

All together – amazing report…

...backlink Blogging and business